Our People

JUMOKE SALAMI
EXECUTIVE DIRECTOR
EXPERTISE : Market Studies, Consumer behaviour, Competitive Analysis, Vendor Management Strategy, Data Analytics

Jumoke is a high-performance executive with over 20 years’ experience in market intelligence and analysis, consumer behavior, competitive analysis and business development. She has a proven track record of establishing sustainable business structures and improving business sales and profits by implementing innovative strategies that drive growth and maximize shareholder value.

Jumoke brings to the board, a breadth of global experience at senior management levels across different industries and leading cross-functional teams to deliver on financial, operational and sales targets at national and regional levels.

She was Regional Vendor Management Lead (Middle East & Africa) at Nielsen, the leading global information and measurement company providing market research, insight, and data on consumer behaviour. She was also Managing Director, Nielsen Nigeria. Prior to Nielsen, Jumoke worked at Accenture as a consultant for global business solutions; and as a business analyst for United Airlines.

Jumoke holds an MSc from the University of Detroit Mercy, a Diploma in International Business Standards from University of London, Imperial College and a B.A. from the University of Ilorin.