An Africa where deliberate, targeted and effective communication is appreciated, and the true influence of soft power is understood.
To make effective communication the most important element of organizational strategy and public policy
To redefine the role of effective communication and stakeholder management in shaping policy and achieving goals in Nigeria and the continent
To keep clients satisfied by ensuring that what, when and how they are communicating is helping to achieve their goals and objectives
To make RDF the locus for innovative and effective stakeholder management strategy